.IMPALA SOFAS
The company had a shift in marketing and business strategy. This therefore would have an impact on their online presence. Building from the ground up with options to divert attention to other aspects of the business model at a later stage was always kept in mind during the discovery and development phases.
.CLIENT DETAILS
Industry: Home Furniture
Location: London, UK
.PROJECT
Requirements: Website Redesign
Status: Live and Online
.KEY FEATURES
Designer luxury feel
Focal call to actions
.TIMELINE
Approached: Nov '21
Completed: Jan '22
.CONCEPTS
A luxury brand and luxury product needed to be aesthetically pleasing to the eye, using imagery that highlighted the products in natural backgrounds. Design features were employed to ensure the direct focus for call to actions.
.DEVELOPMENT
Simple and sophisticated end use meant that coding and developments for maintenance and management were a priority for the client. Creating an edge without overloading the colours and features.