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The Tokyo example For success in the modern world, journalist and author Derek Thompson (https://twitter.com/DKThomp) urges the ambitious find their niche, instead of focusing on netting the largest possible audience. Thompson explains this concept through his Tokyo example: But in Tokyo,…
True or false? Humans have a lesser attention span than a goldfish. The media has popularised this as truth. But this is snakeskin oil, traded as a scare-tactic in the face of rising social media and internet use. Much like…
Humans are innately curious creatures: we love to learn It’s what sets us apart from other animals, and we’re very good at it. Learning also makes us happier and healthier (see here for more ideas). In Astrophysicist Mario Livio’s…
What is Disruption in Innovation? How do Businesses achieve Success Through This? As entrepreneurs and business owners, we generate ideas to find solutions to real-life, practical problems that will ultimately fulfill a gap in the market. In order to…
Five Times When Data is Not Your Friend While digital data has become an increasingly important part of our lives (also used to improve organisational systems/decisions), there are times when data is not your friend. Read on to learn…
Targeting Your Marketing Communications As a business owner or marketer, are you employing the optimal methods of communication to best reach your target audience? While there are several communication tactics available such as social media marketing, traditional advertising, content marketing…
Validating Ideas for the short or long term You come up with a great idea for an enterprise that you think has the potential to be successful, but you also have a full-time job...now what? The most important thing…
What is best for web development? Explore the advantages and disadvantages of using teams or freelancers to create and develop websites.
Analysing the Past to Predict the Future As business owners and marketers, we have likely asked the question “How do we investigate and understand the past so that we can confirm our predictions for the future?” Predicting the future is…
How to manage your time How much time do you spend thinking about a problem before trying to solve it? Do you rush straight into a burning house or do you take a step back to first look at…
