Jan 02
2024
2024
If someone has developed expertise as a product designer or ad copywriter, will those creative aptitudes necessarily carry over into succeeding as a creative writer, business strategist, or other domains?
Jul 03
2023
2023
The London Underground is an iconic symbol of the city, transporting millions of people every day across its vast network of tunnels and tracks. But did you know that beneath the bustling streets of London, there are several abandoned stations that have been left to decay? These forgotten spaces, once bustling hubs of activity, are now silent reminders of a bygone era.
May 04
2023
2023
Is there a difference from a marketing perspective between launching a new unknown product and a service that no one knows exists?
May 02
2022
2022
At school, we’re taught how to write ‘properly’. Delete contractions and colloquialisms. Don’t start sentences with ‘and’ or ‘because’. Use longhand instead of abbreviations. Eradicate exclamation marks and quash questions. Don’t address your audience using the first or second person.…
Mar 01
2022
2022
The Tokyo example For success in the modern world, journalist and author Derek Thompson (https://twitter.com/DKThomp) urges the ambitious find their niche, instead of focusing on netting the largest possible audience. Thompson explains this concept through his Tokyo example: But in Tokyo,…
Jan 17
2022
2022
True or false? Humans have a lesser attention span than a goldfish. The media has popularised this as truth. But this is snakeskin oil, traded as a scare-tactic in the face of rising social media and internet use. Much like…
May 03
2021
2021
Targeting Your Marketing Communications As a business owner or marketer, are you employing the optimal methods of communication to best reach your target audience? While there are several communication tactics available such as social media marketing, traditional advertising, content marketing…
Jan 18
2021
2021
Analysing the Past to Predict the Future As business owners and marketers, we have likely asked the question “How do we investigate and understand the past so that we can confirm our predictions for the future?” Predicting the future is…
Aug 27
2020
2020
Can Small Be Beautiful in Business? There is the famous saying in business (and in life): “go big or go home” While there is much to be said in favour of going big, bigger is not always better. What could…
Aug 13
2020
2020
Do all Brands Need Social Media? It is no secret that over the past decade social media usage has skyrocketed. As of the fourth quarter of 2019, Facebook reported over 2.5 billion monthly active users making it the most popular…