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Imperial Fabric


This highly developed and unique product is entering the Asian market. Therefore the owners wanted to display the class and elegance that the product has within the walls of the home environment. The layout and design would have to be complemented with striking imagery to seduce the business to business world.


Industry: Fashion
Location: Vietnam / Korea


Requirements: Website Design and Development
Status: Live and Online


Elegant design
B2B features


Approached: July '19
Completed: Aug '19

"The luxury upholstery fabric"


Creating something for a business to business marketplace is different from direct consumer sales. People will still interact with online assets in the same way, however the design phase needs to accommodate the prime purpose - to highlight the benefits of the products.


The structure and definitions of small elements of the site motioned towards principles that are no always common, for example not making use of a footer. Being located in the Far East the location of the server would need to reflect this to improve page loading times.