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Understanding Artificial Intelligence
Mar 03
2025
Technology

Artificial Intelligence (AI) refers to powerful tools that mimic certain human cognitive functions—like pattern recognition and language processing—without consciousness. While AI enhances decision-making and automates tasks, it lacks empathy, creativity, and moral reasoning. The future lies in human-AI collaboration, not machine dominance.

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When is Data Not Your Friend?
May 17
2021
Strategy

Five Times When Data is Not Your Friend   While digital data has become an increasingly important part of our lives (also used to improve organisational systems/decisions), there are times when data is not your friend. Read on to learn…

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Analysing the Past to Predict the Future
Jan 18
2021
Marketing

Analysing the Past to Predict the Future As business owners and marketers, we have likely asked the question “How do we investigate and understand the past so that we can confirm our predictions for the future?” Predicting the future is…