2026
Every buyer needs a finish line. Some categories hand them one. Your website probably doesn't. And if you don't give them one, they'll invent something and use it against you.
Every buyer needs a finish line. Some categories hand them one. Your website probably doesn't. And if you don't give them one, they'll invent something and use it against you.
You gave yourself website access to save money. Now your contact form's been broken for two months, you've got three different phone numbers listed, and Google dropped you to page three. Your competitor's 2015 website? Still outranking you. Here's why giving everyone the keys was your first mistake.
What if the key to unlocking your creative potential lies not in brainstorming sessions or workshops, but on the rolling greens of a golf course?
Attitude and Intentions What first comes to mind when you think of what design means? “For many people, the word conjures up thoughts of creativity, products, architecture, graphics, or simply the way something looks or functions.” [From the Design Council]…
At school, we’re taught how to write ‘properly’. Delete contractions and colloquialisms. Don’t start sentences with ‘and’ or ‘because’. Use longhand instead of abbreviations. Eradicate exclamation marks and quash questions. Don’t address your audience using the first or second person.…
Comparing Different Approaches to Website Design The best practices of UX and web design have become par for the course, especially for eCommerce sites. They exist as a way to provide a clear sales path, prevent the user from getting…